Bollywood actress, Sunny Leone today launched her new mobile application in collaboration with New York based startup EscapeX. Using the App, users can get updates on all of Sunny Leone’s handled social networks such as Facebook, Instagram, Twitter and YouTube in real time and can access, interact through the in-app social feed.
Why would a potential user use this app and not just follow her on her various social feeds? Simple answer: aggregation and a better chance for the fan’s replies to be actually seen by the star herself. The app introduced a virtual currency option that users can earn or purchase. Use this currency, users can promote their comments to the top to improve visibility and a chance of being seen by Sunny Leone herself.
“The app is something that I have wanted for a long time and now it’s finally here. It is catered to my super fans where they can see everything that is happening in my world in one app. I can’t wait to share so many things with my fans in one place.” quoted Sunny Leone.
“Once they download the app, they are a part of my world and everything I do. Something I’m really excited about is that I get to put exclusive content as well as merchandise just for my fans on this very app.” she added.
But it serves its users relevant ads similar to the Facebook, Google to generate revenue but a greater part will go to the star.
The CEO of EscapeX, Sephi Shapira said “We are excited to launch in India which surpassed the United States this year to become the country with the largest Facebook user base in the world. We are honored to partner with Sunny Leone, one of BBC’s 100 most influential women of 2016. Together, we strive to start a new era in social media where control is put back in the hands of creators who will finally be compensated for engaging with their audience.”
According to reports, Sunny Leone said about herself “Well, I used to play World Of Warcraft, and I also taught myself how to build websites, webmaster tools, HTML, edit videos and more.” She is a self-confessed geek.